The Internet is the fastest growing medium for successful advertising, and selling of magazines.

UKsubscribe.com is managed and produced by Yardpartners Ltd, the leading provider of Internet subscription solutions to the UK's magazine publishing industry.

UKsubscribe site aims to create a central focus for the advertising of, and subscription to, all UK magazine titles from anywhere in the world. Customers are presented with a main screen, from where they can browse, at their leisure. Each title carries a brief synopsis of the magazine content for that month, a picture of that month's front cover, as well as a brief editorial that can be updated as often as publishers choose through the UKsubscribe Management Centre.

A separate subscriber/receiver address field in the ordering screen allows for easy gift subscriptions. Verification for titles is made in real time across the Internet - using the most secure methods available.

The UKsubscribe Shop site is designed to provide advanced title specific demographics for publishers who use the service. These statistics are extremely effective for both publishers and advertisers.

Each magazine listing includes a cover shot and snippets from each issue guaranteeing the user is presented with up-to-date information which introduces and sells the magazine.

Each magazine's own page is integrated into the centralised UKsubscribe web site, which allows users to browse the complete range of magazines by category or using the search engine. Furthermore, we engage in numerous reciprocal link campaigns with sites relevant to the particular title.

• www.UKsubscribe.com provides a commercially viable route to market for the UK's publishing industry, effectively centralising the magazine online subscription marketplace
• The website develops the publishers' ability to renew subscriptions electronically via e-mail and the Internet
• Represents over 350 magazines, and works directly with over 65 different publishers
• For customers, www.uksubscribe.com provides a 24 hour subscription sales service, 365 days a year
• Provides a regular e-mail newsletter to subscribers and site members
• The site adds marketing value to its listed publications with the addition of innovations such as a gift ideas generator
• Site navigation has been optimised to allow easy search and selection.